MCC-201–100% FREE EXAM PAPERS | PROFESSIONAL RELIABLE MARKETING CLOUD CONNECT ESSENTIALS STUDY PLAN

MCC-201–100% Free Exam Papers | Professional Reliable Marketing Cloud Connect Essentials Study Plan

MCC-201–100% Free Exam Papers | Professional Reliable Marketing Cloud Connect Essentials Study Plan

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q154-Q159):

NEW QUESTION # 154
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

  • A. Create a local copy of the product data in each BU.
  • B. Give users the Administrator Role so they can see all of the data.
  • C. Share data extensions from the top-level BU.
  • D. Use the File Transfer Activity to import data into each BU.

Answer: B


NEW QUESTION # 155
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?

  • A. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
  • B. Check the 'Use filename from Automation' checkbox
  • C. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
  • D. Filename is automatically passed to Import Activity with File Drop Automations

Answer: C

Explanation:
The file naming pattern is a setting in the import activity that specifies how to identify the file to import. If the file name changes every time, but has a consistent prefix, the %%BASEFILENAME_FROM_TRIGGER%% variable can be used to match the file name based on the prefix. For example, if the file naming pattern is set to thankyou_customers_%%BASEFILENAME_FROM_TRIGGER%%.csv, it will match any file that starts with thankyou_customers_ and ends with .csv. Reference: https://help.salesforce.com/articleView?id=sf.mc_as_import_file_naming_conventions.htm&type=5


NEW QUESTION # 156
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name....)
*Event registration (email address, event ID, event name, event type, venue ID....)
*Venue details (venue ID, venue name, venue address....)
*Payment details (email address, event ID, total paid....)
The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers

  • A. Venue Details
  • B. Customer Data
  • C. Payment Details
  • D. Event Registration

Answer: B,D


NEW QUESTION # 157
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

  • A. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
  • B. Create a list in each BU and add subscribers with a matching Region to the list.
  • C. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
  • D. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.

Answer: A


NEW QUESTION # 158
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

  • A. Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.
  • B. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case Service Cloud.
  • C. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud

Answer: B

Explanation:
Use an AppExchange package to create a new case in Service Cloud.
Use an ApExchange package to create a customized API integration between Marketing D. Cloud and Service Cloud Explanation:
To capture customer feedback via email and create a new case in Service Cloud if a customer indicates they are unhappy with the service they have received, Northern Trail Outfitters should use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud. An Engagement Split is an activity that allows marketers to route contacts based on their engagement with email messages, such as opens or clicks. A Case Activity is an activity that allows marketers to create cases in Service Cloud based on contact attributes or journey data. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_engagement_split.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_jb_case_activity.htm&type=5


NEW QUESTION # 159
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